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Hostile Media Phenomenon
Explanations > Theories > Hostile Media Phenomenon
Description | Research | Example | So What? | See also | References
Description
Opposite groups, such as at football matches, will both perceive balanced and neutral views as hostile to their side. This is why referees are universally disliked.
We see the world through the eyes of our own side and thus have very biased view of anything about situations where we compete.
Research
Vallone, Ross and Lepper (1985) showed news broadcasts about the Middle East to Arabs and Israelis. Each group thought the broadcasts were biased towards the other side.
Example
Fighting children will both will see intervening teachers as being 'unfair'.
So what?
Using it
Beware of treating innocent bystanders as being 'on the other side' (they are actually potential recruits!).
See also
http://www.wlu.ca/~wwwpress/jrls/cjc/BackIssues/21.4/karlberg.html
References
Vallone, Ross and Lepper (1985)
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