How we change what others think, feel, believe and do
Complex ideas are, almost by definition, difficult to understand. To help us make sense of them, we turn them into concrete images. There are three processes by which objectification is done:
The term 'objectification' or depersonification is also used to describe the way we treat other people as objects, in particular the way men can treat women as sex 'objects'. By reducing other people to things, it permits us to treat them with less care and human concern, bypassing our values around this subject.
This car is like a thoroughbred race-horse. Just imagine thundering up the roads, with trees and houses flying by. People will think you are Michael Schumacher.
In war, effort is often put into depersonifying the other side, thus legitimizing and even encouraging killing them.
Explain your ideas through analogous or metaphorical things, pictures or people.
Just because the other person can explain their ideas clearly, it does not mean they are good ideas.