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Persuasive Arguments Theory
Explanations > Theories > Persuasive Arguments Theory
Description | Example | So What? | See also | References
Description
Before meeting in a group, members of the group will develop arguments to support their positions. To sway others, the arguments will tend to be more extreme. In the end, one argument will win and the group will find itself supporting an extreme decision.
Example
Company strategists often frame competitors and the general business environment in very alarming terms in order to shock managers into accepting their radical ideas.
So what?
Using it
Before the meeting, meet with others and persuade them to your point of view.
Defending
Before the meeting, meet with others to learn their point of view and encourage moderation.
See also
Risky Shift Phenomenon, Group Polarization Phenomenon
References
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