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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Persuasive Arguments Theory
Explanations > Theories > Persuasive Arguments Theory Description | Example | So What? | See also | References
DescriptionBefore meeting in a group, members of the group will develop arguments to support their positions. To sway others, the arguments will tend to be more extreme. In the end, one argument will win and the group will find itself supporting an extreme decision. ExampleCompany strategists often frame competitors and the general business environment in very alarming terms in order to shock managers into accepting their radical ideas. So what?Using itBefore the meeting, meet with others and persuade them to your point of view. DefendingBefore the meeting, meet with others to learn their point of view and encourage moderation. See alsoRisky Shift Phenomenon, Group Polarization Phenomenon
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