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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Relative Deprivation Theory
Explanations > Theories > Relative Deprivation Theory Description | Research | Example | So What? | See also | References
DescriptionWe tend to decide how well-off or deprived we are not from any absolute standard or how hungry are, but by comparing ourselves with other people. In particular, we decide on what we deserve and what we should expect from looking at other people. We then compare ourselves with this standard. ResearchVanneman and Pettigrew (1972) asked white Americans how well off they were when compared with other whites and also with black Americans. Those who felt not well off when compared with other whites were more prejudiced against the black people. ExampleEven rich people can feel poor as the even richer parade in front of them. So what?Using itBuild up expectations of the other person, perhaps by showing what you have got. They will get to feel deprived. Then show them the way to alleviate that deprivation. DefendingWhen you feel deprived, consider how you got that way. When you are drowning, beware of people who offer you straws to clutch. See alsohttp://gaius.cbpp.uaa.alaska.edu/afflj/SN%20RELATIVE%20DEPRIVATION.html ReferencesVanneman and Pettigrew (1972), Gurr (1970), Walker and Pettigrew (1984) |dp| |
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