changingminds.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Help us

 

Links

 

 

Please help
and share:

 

Selective Exposure

 

Explanations > Theories > Selective Exposure

Description | Example | So What? | See also | References 

 

Description

After having made a decision, we will tend to seek to avoid cognitive dissonance. Thus we will avoid things which might indicate that the decision was wrong. The bigger the potential dissonance, the more actively we will avoid.

Even when faced with disconfirming evidence, we will easily fall into denial, pretending that we have not seen this evidence.

Example

After buying something, when we see it elsewhere, we are torn between checking the price to confirm we have bought a bargain and the fear that we will find that we could have bought it cheaper.

So what?

Using it

When you have persuaded somebody, deflect them from situations where they might feel that they have made the wrong decision. If they do face this dissonance, talk up their decision so they will naturally move away from the distraction.

Defending

Remember that all decisions are reversible unless signed in blood. If you have been persuaded of something and then see evidence that this was not a good decision, there are many ways you can go back. 

See also

Cognitive Dissonance, Confirmation Bias, Post-Decision Dissonance, Risk Preference

References

 

More Kindle books:

And the big
paperback book


Add/share/save:


 

 


Save the rain


 

 


SalesProCentral

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

Quick links

Disciplines

* Argument

Brand management

* Change Management

Coaching
+
Communication

Counseling

Game Design

+ Human Resources

+ Job-finding

* Leadership

Marketing

Politics

+ Propaganda

+ Rhetoric

* Negotiation

* Psychoanalysis

* Sales

Sociology

+ Storytelling

+ Teaching

Warfare

Workplace design

 

Techniques

+ Assertiveness

* Body language

* Change techniques

* Closing techniques

+ Conversation

Confidence tricks

* Conversion

* Creative techniques

* General techniques

+ Happiness

+ Hypnotism

+ Interrogation

* Language

+ Listening

* Negotiation tactics

* Objection handling

+ Propaganda

* Problem-solving

* Public speaking

+ Questioning

Using repetition

* Resisting persuasion

+ Self-development

Sequential requests

Stress Management

* Tipping

Using humor

* Willpower

Principles

+ Principles

Explanations

* Behaviors

+ Beliefs

Brain stuff

Conditioning

+ Coping Mechanisms

+ Critical Theory

+ Culture

Decisions

* Emotions

Evolution

Gender

+ Games

Groups

+ Identity

+ Learning

Meaning

Memory

Motivation

+ Models

* Needs

+ Personality

+ Power

* Preferences

+ Research

Relationships

+ SIFT Model

+ Social Research

Stress

+ Trust

+ Values

Theories

* Alphabetic list

* Theory types

 


  Changing Minds 2002-2013

  Massive Content -- Maximum Speed

TOP