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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Self-Affirmation Theory
Explanations > Theories > Self-Affirmation Theory Description | Research | Example | So What? | See also | References
DescriptionThis theory explains how people will reduce the impact of a threat to their self-concept by focusing on and affirming their competence in some other area. Knock my self-esteem in one area and I’ll try and compensate by thinking about another area. ResearchSteele et al. put science and business students into an situation where they chose favorite music albums, then later reviewed their list. Some were given lab coats. All increased their preference for their choice, except for the science students wearing lab coats, as these reminded them of their science persona where truth is more important than personal embarrassment. ExampleIf you show me how I cannot sing, I’ll go and play guitar even more, which I know I am better at. So what?Using itTo get someone to do something, get them to think about it, then criticize their ability in another area. DefendingBuild your self esteem as a habit. Beware of those who knock your self-esteem (ask why they are doing it). See alsoCognitive Dissonance, Self-Completion Theory, Self-Verification Theory ReferencesSteele (1988), Steele, Hoppe and Gonzales (1986) |zk|awa| |
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