How we change what others think, feel, believe and do

Experience principle

Principles > Experience principle

Principle

I cannot deny what I experience for myself.

I hear and I know. I see and I believe. I do and I understand. -- Confucius

How it works

We create our understanding of the world out first from our experiences and this remains the most effective and convincing way we learn.

Multi-sensory

Experiences start with the senses, and the more we sense, the richer our experience. Bakers and Coffee-shops know this well when they fill the air with delicious smells and sights of the product. Comfortable chairs, homely surroundings and friendly service all add to the sensory experience.

Multi-experience

One experience, although potentially powerful, may well be insufficient to persuade us, and we will seek confirmation through repeated experiences.

Experience and belief

We do not have time to experience everything, so much of our understanding comes from assumptions and belief of what others tell us. The most powerful way of changing those beliefs is to give the other person experiences that clearly contradict the target belief.

So what?

Create repeated, multi-sensory experience that eliminates limiting beliefs and consistently and powerfully demonstrates your case.