How we change what others think, feel, believe and do |
Assertion
Techniques > General persuasion > Kellerman and Cole's 64 Strategies > Assertion Description | Example | Discussion | See also
DescriptionGet people to comply by asserting what you want or what you want others to do. Speak directly, without aggression and without any weakness. Say what you want. Be clear and unambiguous. Do not use excuses, floppy language or other qualifiers. ExampleI want that work completed today. This doesn't work. I'm going to build a new system. I am frustrated that this did not work. It must be done again. I will help. DiscussionAssertion in persuasion can act as a command to others. One reason assertion is persuasive is because it avoids the reaction and other resistance that can happen when you are overly dominant or use aggression. Assertion can also be a statement of intent for one's own actions. It can also be a statement of how you honestly feel about a situation. In the face of opposition or potential criticism, this can require some courage. Even if you do not feel confident, it is important to show confidence, as any show of weakness may be jumped upon by others or otherwise weaken their resolve to do as you ask. Assertion is the fifth of the 64 compliance-gaining strategies described by Kellerman and Cole. See alsoAssertiveness, Asserting, Confidence principle
Kellermann, K. & Cole, T. (1994). Classifying compliance gaining messages: Taxonomic disorder and strategic confusion. Communication Theory, 1, 3-60
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| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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