changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Motto

 

Techniques General persuasion > Using repetition > Motto

Description | Example | Discussion | See also

 

Description

A motto is a short phrase, typically associated with an organization of some sort, that is intended to motivate.

Mottoes often contains key values, and hence tell people what they should do. They can also contain other aspirations.

Organizations with which mottoes are associated can range from families to companies to whole countries.

A tripartite motto is a triple, containing three parts.

Example

Think! (IBM)

Invent (HP)

To Protect And Serve (LAPD)

Liberté, Égalité, Fraternité (French national motto)

Per Ardua Ad Astra ('Through struggle to the stars') (RAF, RAAF, RNZAF, RCAF) (Note: NASA use Per Aspera Ad Astra)

Discussion

Being very short, the motto should be particularly easy to remember.

In creating the motto, as it is short and a headline for an entire organization, it requires a great deal of thought.

Mottoes may use puns, alliteration and internal rhyme to make them more punchy and memorable.

Mottoes are often repeated alongside a corporate logo or family crest. Family mottoes are traditionally written in Greek or Latin. The use of a classical language gives it a sense of history and longevity.

The UK royal family's Dieu et mon droit means 'God and my right'. It may also be interpreted as 'God on my right', implying that God is on the significant right hand of monarch.

See also

Repetition principle

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conditioning
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

* Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed