How we change what others think, feel, believe and do
So what do waiter's think about tipping. One study (Liu, 2008) asked waiters what they thought would increase or decrease their chance of getting a good tip. Here's a summary of results.
Harris (1995) found that waiters noted how good tippers were better at estimating the 15% norm (and bad tippers under-estimated this -- perhaps in a generous thought for such people).
It was also found that the following was seen as contributing towards good tips: friendly service, good suggestions, excellent food, prompt delivery of the main course and check, a self-introduction by the waiter, and receiving separate checks.
Harris also found that tips were decreased for waiting a long time for a beverage and being seated in a bad location.
Who gives good tips? Liu found the following:
And bad tippers? Here's he results:
It is interesting to see that waiters see much of the tipping as being in their control - it is also noteworthy that they also see restaurant factors as being significant.
There is clearly a wide range of views as to who gives good and bad tips and how waiters actually determine whether a person is rich or poor or not is not clear. Perhaps a combination of clothes and whether the people order expensive food or the cheapest on the menu.
Harris, M.B. (1995). Waiters, Customers, and Service: Some Tips About Tipping, Journal of Applied Social Psychology, 25, 8, 725-744
Liu, Chu-Mei (2008). The perceptions of waiters and customers on restaurant tipping, Journal of Services Marketing, 22, 2, 95–103