How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Expressing Care to Building Rapport and Trust. Added Direct Request to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Share Price Pricing to Pricing in Marketing. Added Principles of Marching and Stationing to Wu Zi's Art of War in Warfare. Added A Noble Purpose Workshop Brings Out the Beast, and the Best in People and Confident or hesitant: Which voice do you want your employees to use when speaking to clients? to Guest articles. Added How to Make New Year's Resolutions Stick to Blog!


Happy Christmas!


Added Anger and Fear to Emotions. Added Deceit to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Real-Time Pricing to Pricing in Marketing. Added Placing Individuals at Appropriate Positions to Wu Zi's Art of War in Warfare. Added Negotiating: What we can learn from the ladies of The Bachelor and 5 Tools For The Business Storyteller to Guest articles. Added Dalai Wisdom to Blog!


Added Mind Control to Techniques for Changing Minds. Added Forgiveness to Blame. Added Debt to Kellerman and Cole's 64 Compliance-gaining Strategies. Added When to Give a Discount to Pricing in Marketing. Added Education and Training of Army to Wu Zi's Art of War in Warfare. Added Know The Important Differences Between Business Storytelling and StoryBranding and Does Money Make People Work Harder? to Guest articles. Added TV advertising, psychological momentum and the inter-show gap to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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