How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Regret to Emotions. Added Win the Game to Being Right. Added My Concern For You to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Free to Pricing in Marketing. Added DOing vs. BEing: creating rules that put customers first to Guest articles. Added Summarising and Criticising: Critical Skills You May Not Realize You Need to Blog!


Added Look Around to Speaking Tips. Added Personal Recommendation to How to Get a Bigger Tip. Added Moral Appeal to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Unique Number Pricing to Pricing in Marketing. Added Using Follow Up Effectively to Guest articles. Added The UK and Europe: A love-hate relationship to Blog!


Added Are You An Honest Person? to Interview Questions. Added Let Go to Ways to Happiness. Added Logical Empirical to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Preferred Number Pricing to Pricing in Marketing. Added 3 Reasons People Quit That Have Nothing to Do with Money and Overcoming Opposition to Guest articles. Added Designing online trust to Blog!


Added Can, Could, Will, Would to Modifying Meaning. Added Seven Quests to Storytelling articles. Added It's Up to You to Kellerman and Cole's 64 Compliance-gaining Strategies. Added The Price Length Effect to Pricing in Marketing. Added The Problem With Information to Guest articles. Added Where will Bernie's votes go? The strange, strange US Presidential elections may get stranger still to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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