How we change what others think, feel, believe and do

| Menu | Quick | New | Books | Share | Search | Settings |

Here's how...


Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu) switches (or do it here) between computer (multi-column) and mobile formats, and between Small, Medium or Large fonts.

(Any problems, please contact us).

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Altercasting to More persuasion methods. Added Milieu Control to Propaganda. Added Color and Attention to Attention. Added For Help to Needs. Added Approaching the Border to The Six Secret Teachings in Warfare. Added Three Big Mistakes That Ruin Good Projects and Think and Reach 'Outside the Box' to Guest articles. Added Get famous -- do yourself an index to Blog!


Added Four Persuasion Styles to Overall Persuasion Methods. Added The Experience of Emotion in the Body to Emotions. Added Evolution and Attention to Attention. Added The Need to Help to Needs. Added Planning for the Army to The Six Secret Teachings in Warfare. Added Three Ways to Keep the Quest for the Best from Shortchanging Happiness and What, exactly, is a Relationship Manager? to Guest articles. Added No Pies in the Truck to Blog!


Added Emotions Analytics Types to Evolution. Added Chronic Stress to Stress. Added Delayed Ending to Attention. Added Equality to Needs. Added Certain Escape to The Six Secret Teachings in Warfare. Added How to Leverage Intuition in Decision-making and The Importance of Brainstorming to Guest articles. Added Discount or money? to Blog!


Added Acute Stress to Stress. Added In-game Purchase to Games Articles. Added Interruption and Attention to Attention. Added Contentment to Needs. Added Urgent Battles to The Six Secret Teachings in Warfare. Added How Sales, Marketing and Social Can Facilitate the Decision Path and What Does your Internal Talk Track Reveal About You? to Guest articles. Added Good, evil and lorem ipsum to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes. And for business improvement, see the Quality Tools site and Improvement Encyclopedia. There's now well over 8500 pages of free and useful knowledge across all our sites.


Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Links | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font |


You can buy books here

More Kindle books:

And the big
paperback book

Look inside


Please help and share:


Quick links


* Argument
Brand management
* Change Management
+ Communication
+ Game Design
+ Human Resources
+ Job-finding
* Leadership
+ Marketing
+ Propaganda
+ Rhetoric
* Negotiation
* Psychoanalysis
* Sales
+ Storytelling
+ Teaching
* Warfare
Workplace design


+ Assertiveness
* Body language
* Change techniques
* Closing techniques
+ Conversation
Confidence tricks
* Conversion
* Creative techniques
* General techniques
+ Happiness
+ Hypnotism
+ Interrogation
* Language
+ Listening
* Negotiation tactics
* Objection handling
+ Propaganda
* Problem-solving
* Public speaking
+ Questioning
+ Using repetition
* Resisting persuasion
+ Self-development
+ Sequential requests
Stress Management
* Tipping
Using humor
* Willpower


+ Principles


* Behaviors
+ Beliefs
* Brain stuff
+ Coping Mechanisms
+ Critical Theory
+ Culture
+ Decisions
* Emotions
+ Evolution
+ Games
+ Identity
+ Learning
+ Meaning
+ Motivation
+ Models
* Needs
+ Personality
+ Power
* Preferences
+ Research
+ Relationships
+ SIFT Model
+ Social Research
+ Trust
+ Values


* Alphabetic list
* Theory types


- About
- Guest Articles
- Blog!
- Books
- Changes
- Contact
- Guestbook
- Links
- Quotes
- Students
- Webmasters


| Home | Top | Menu | Quick Links |

Changing Minds 2002-2014
Massive Content -- Maximum Speed