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Network Theory

Explanations > Theories > Network Theory

Description | Example | So What? | See also | References

Description

Our brains tend to keep our memories in nodes, which it then connects with associated other memories. Nodes can be semantic (with straightforward meaning) or affective (with emotional meaning). Thus we may have a node for happiness, with which are associated all our happy memories.

Nodes can also inhibit one another (a form or negative association). Thus when we are happy it is difficult to think of sad things, and vice versa.

Network theory is also called Associative Network Theory, the Network Model and Network Theory of Affect.

Example

When I think of my birthday party, I also easily fall to thinking of my holiday, when I was equally happy.

So what?

To get and keep people in happy moods, elicit happy memories.

To prevent a person falling into an undesirable mood, get them into the opposite mood.

See also

Availability Heuristic, Mood-Congruent Judgment, Mood memory

http://www.sci.sdsu.edu/CAL/greg/thesis/node26.html

References

Bower (1981), Blaney (1986)

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

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