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Fragmentation principle

Principles > Fragmentation principle

Principle | How it works | So what?

Principle

Divide and conquer. Smaller parts are easier to understand and agree.

How it works

When faced with a large task, we manage it by breaking it down into manageable parts and then dealing with one part at a time. We have bounded rationality and can handle only so much at a time.

This principle can be used to help both you, the persuader, and also your target, the person being persuaded.

The question has been asked: how do you eat a chocolate elephant. The answer is, of course, 'one bite at a time'.

Divide and conquer

Divide what is being sold into smaller items and sell one piece at a time. Divide the other side up into people you can talk with one at a time. Chop up the work that you have to do so you can manage it in bite-sized pieces.

So what?

Break down persuading just like you break down a problem into manageable parts.

See also

Theories about decision-making, Theories about attention, Bounded Rationality

Fragmentation, Slicing, Phasing, Nibbling, Brooklyn optician, Objection Chunking

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed