Shame Close

Disciplines > Sales > Closing techniques > Shame Close

Technique | How it works | See also

Technique

Make them ashamed of the current product they have or their inaction over not buying.

Show how unfashionable they are and how others may laugh at them.

Frame not buying as 'stingy' and miserly.

Highlight other social rules that they are breaking.

Examples

Can your mobile cell phone access the net at mega-speeds?

Are you wearing last year's fashions?

I think your son really deserves a new one, don't you?

How it works

The Shame Close works by highlighting social rules that the person is breaking. It also may work by appealing to their vanity.

The Shame Close is also called the Guilt Close.