How we change what others think, feel, believe and do
Secondary: Social capital
B is attracted to A
B advances towards A.
A moves away from B.
B stops pursuing A.
A is attracted to B.
A advances towards B.
B moves away from A.
A stops pursuing B.
The pattern then repeats ad infinitum.
This is the classic romantic pursuit game, and can happen at very subtle ways, for example:
Rejection works because of the Scarcity principle, where we desire what we cannot have.
This game, played well, is like fishing. Try to reach completion too soon and the fish slips away. This happens, for example, when a boy gets too enthusiastic and doesn't stop chasing the girl. The girl feel overwhelmed and sends 'end of game' signals (which may have to be quite blunt).
This game of attraction-then-rejection can be played on many persuasive stages, including sales and negotiation, where both sides dance around each other, making and rejecting advances and offers.
See the dance of attraction and rejection in your persuasion. Avoid chasing too hard. Also avoid running too fast away from the other person - it is often useful go a little way and pause to see if they are following!