How we change what others think, feel, believe and do
The need for: Self-actualization
Self-actualization is a fancy term, but actually it's quite easy: It means 'becoming what you are capable of becoming'.
Self-actualization can be pretty far out for the uninitiated. When you are struggling with such as safety needs it may seem pretty much like a bunch of fluffy hogwash. But when all that stuff is sorted out, when you have friends and family and are happy with life, you still need to reach out to find out how high you can go.
A good word here is ontology, which the dictionary describes as 'The metaphysical study of the nature of being and existence'. Or just 'theories of being'. There is a whole branch of philosophy and psychology dedicated to figuring this out. Which is often the goal of people who are working on self-actualization.
Eastern religions and philosophies know all about self-actualisation. They call it nirvana, enlightenment or other terms. It's about reaching the highest pinnacle of being. Ultimate happiness. One-ness with God.
Sounds like a nice place to be. Even reaching out to it is a worthy goal.
If you want to explore this route, go look up things like Buddhism, Zen, Taoism and Meditation.
Maslow, by analyzing well-known people who had achieved this level, identified many characteristics of self-actualization. He found they were:
Maslow did also note that such people are not saints and have their own imperfections, such as:
Note also that self-actualizing is very different to lower needs and that self-actualizers are a personality type. While many of us seek self-actualization when lower needs are met, there are people for who the lower needs are less important and who live their lives in the self-actualizing state.
So if the other person has most other things going their way, focus your efforts on helping them to explore themselves and become what they are capable of becoming.
If you are selling products, what you are selling is transformation and the product is the person themselves. People will pay very good money to become somebody else.