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Gestalt Theory

 

Explanations > Perception > Gestalt Theory

 

Gestalt Theory was developed by Max Wertheimer, Kurt Koffka Wolfgang Kohler and Christian von Ehrenfels around the beginning of the 20th century. Since then, it has been developed and extended by later thinkers.

Gestalt means ' configuration' or 'wholeness' and is about how we perceive in patterning way. Although gestalt theory was aimed at visual images, many of the principles may also be applied to other senses, such as hearing and smell.

So what?

Understand these basics of visual perception when you are designing products, communications and other things where understanding or aesthetics are important.

See also

 

Chang, D., Dooley, L. and Tuovinen, J.E. (2001).

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