How we change what others think, feel, believe and do
When we look out at the world, take in the myriad data into our senses (especially our eyes) we see 'things'. This is achieved by distinguishing boundaries that envelop each thing and the contrast between the thing and other things and the background. We then derive meaning by considering how the objects relate, taking into account all kinds of complex contrasts, in order to create meaning from the scene in front of us. We also identify objects by the contrast between the parts, for example in putting together the shapes of clothing to identify a person.
Many things increase object contrast, including:
A square and a circle in an advert are used to distinguish two different concepts.
A person wearing a suit looks normal in an office, but odd in a swimming pool.
We have patterns that we consider 'normal', where objects fit into recognized relationships and contrasts. When we look at the world, we seek such comforting contrasts in order to reassure ourselves that all is safe and we have no threats to deal with. When reality does not match our patterns, we become confused and fearful, for example when we see a pair of glowing eyes in the darkness but cannot see the body to which they belong.
Contrast is a sliding scale, such that a slight mismatch between perceived and expected contrasts cause only little discomfort, for example when we cannot quite distinguish words in a book we are reading at night.
'Objects' can be conceptual as well as concrete. We think of things in terms by which we can separate them from others and we even try to 'concretize' ideas. We even solidify time into lines.
To make things stand out, look for all kinds of different ways that they can contrast, including in the mental inferences and interpretations that people will make about what they see. When you want something to stand out, add more forms of contrast. To make things stand out less, make objects similar in more ways.