changingminds.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Help us

 

Links

 

 

Please help
and share:

 

Activation Theory

 

Explanations > Theories > Activation Theory

Description | Example | So What? | See also | References 

 

Description

Also known as 'Arousal Theory', activation theory describes how mental arousal is necessary for effective functioning in that we need a certain level of activation in order to be sufficiently motivated to achieve goals, do good work and so on.

The Yerkes-Dodson Law points out how people need a certain amount of activation to be motivated but not have too much stimulation. We have an upper limit to activation, beyond which we become overly stressed and fall into satisficing.

People will seek activation through different types of stimulation, including novelty, complexity, variation and uncertainty. At a low level of activation, performance is decreased due to three factors:

  • A lack of alertness
  • Dulling of the senses
  • Limited muscular coordination

These in turn can lead to increased error or accident, and slower completion of tasks. Underactivation also leads to boredom and seeking of alternative stimulation (including by sabotage), unless the person has a low activation preference, where they are happy to daydream or otherwise be lazy.

Example

A person designing a job considers carefully the level of activation needed and includes just enough challenges and stimulation to keep the job-holder interested but not so much that they get overloaded.

So What?

Using it

When seeking to get people to things for you, ensure the work is stimulating and keeps their attention.

Defending

When others are keeping you busy without any time for yourself, pause and wonder what it is all about.

See also

General Adaptation Syndrome, Stress, Arousal, Yerkes-Dodson Law

References

Berlyne (1949), Berlyne (1967), Duffy (1962), Scott (1966)

 

More Kindle books:

And the big
paperback book


Add/share/save:


 

 


Save the rain


 

 


SalesProCentral

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

Quick links

Disciplines

* Argument

Brand management

* Change Management

Coaching
+
Communication

Counseling

Game Design

+ Human Resources

+ Job-finding

* Leadership

Marketing

Politics

+ Propaganda

+ Rhetoric

* Negotiation

* Psychoanalysis

* Sales

Sociology

+ Storytelling

+ Teaching

Warfare

Workplace design

 

Techniques

+ Assertiveness

* Body language

* Change techniques

* Closing techniques

+ Conversation

Confidence tricks

* Conversion

* Creative techniques

* General techniques

+ Happiness

+ Hypnotism

+ Interrogation

* Language

+ Listening

* Negotiation tactics

* Objection handling

+ Propaganda

* Problem-solving

* Public speaking

+ Questioning

Using repetition

* Resisting persuasion

+ Self-development

Sequential requests

Stress Management

* Tipping

Using humor

* Willpower

Principles

+ Principles

Explanations

* Behaviors

+ Beliefs

Brain stuff

Conditioning

+ Coping Mechanisms

+ Critical Theory

+ Culture

Decisions

* Emotions

Evolution

Gender

+ Games

Groups

+ Identity

+ Learning

Meaning

Memory

Motivation

+ Models

* Needs

+ Personality

+ Power

* Preferences

+ Research

Relationships

+ SIFT Model

+ Social Research

Stress

+ Trust

+ Values

Theories

* Alphabetic list

* Theory types

 


  Changing Minds 2002-2013

  Massive Content -- Maximum Speed

TOP