How we change what others think, feel, believe and do
Four Core Company Values
If you were going to set four core values for an organization, what would they be? Here is one possible set.
In summary, ‘Contribution’ is a powerful and ever-present guiding value that works well as a primary driver. ‘Understanding’ and knowledge is a core competence of many companies. ‘Collaboration’ turns this into a joint affair and moderates selfishness. ‘Integrity’ brings it all together in the individual.
At the end of each day, we ask ourselves: What did I contribute today? When looking ahead, we seek ways that will contribute most.
We can contribute on many levels, to society, customers, company, team, product and service. We contribute through our daily jobs and also through improving our approaches and adding to the bigger picture. With attention to detail, we produce consistently high quality results. With flexibility and innovation, we produce new value.
We develop a deeper understanding of business and of people in order to work better together and maximize our total contribution.
It is not enough to 'know', we must also understand. If we do not understand, how can we contribute? And if we understand well, we can contribute so much more.
To achieve this, understanding is important for each of us. To contribute more we must understand our business and our customers. To collaborate well we must understand ourselves and each other. Going beyond ignorance and assumption means we have a learning approach, always seeking to understand better.
Through collaboration we multiply our contribution.
Together, we are stronger and can contribute more. Shared goals and mutual support lead to greater success than isolated work and individual focus.
Trust and care are important for collaboration. Without trust, we waste time waiting and chasing one another. Without personal care, one person may gain but at a cost to others, leading to a net loss of contribution.
Underpinning all our work, we think and act with integrity.
To achieve the above requires personal and collective integrity. Our brand is both fragile and powerful and requires our constant attention. We take to heart our values, vision and mission. We are honest, reliable and caring in our dealings with other people, both within the organization and with customers and others stakeholders.
Who we are is what our company is.
Review these, think about them, decide what works for you and adopt/adapt for your organization.