How we change what others think, feel, believe and do
There are a number of different categories into which values can be placed.
Personal values are those you take for yourself and which constitute a critical part of your values and are apparent in attitudes, beliefs, and actions.
Personal values may be prioritized, such as honesty then responsibility then loyalty and so on.
Social values are those which put the rights of wider groups of people first. This may include equality, justice, liberty, freedom, and national pride. These are often instilled into us when we were young.
Political values are ideological beliefs about the best way to govern a country or organization, for example through welfare, democracy and civic responsibility.
Economic values are those around money, and may include beliefs around ownership of property, contributing to the common good (taxes!), the balance of supply and demand and so on.
Religious values are spiritual in nature and include beliefs in how we should behave, including caring of one another and in worship of our deity or deities.
Understand how people hold values in these areas and respond accordingly. Do not cross their values lightly. Showing you have similar values will engender trust.
And the big