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Make a Positive Forecast

 

Techniques > Tipping > How to Get a Bigger Tip > Make a Positive Forecast

Description | Discussion | See also

 

Description

Make a positive forecast about the near future.

One way to do this is to predict the weather for the next day as likely to be fine, or at least better than today (a prediction of sun is best). Another way is to predict success for a sports person or team that you know the customer likes.

The prediction must have a reasonable chance of coming true whilst also having a degree of uncertainty. If you are in the middle of the rainy season, predicting a sunny day is not likely to work. Likewise, predicting sun in a long hot spell may well have a diminished effect.

Depending on your interaction with the customer, this can be done in person or written on the back of their check.

Discussion

Rind and Strohmetz (2001) tried writing positive, negative and no messages about tomorrow's weather on the back of customer checks. The average tip for no message was 18.73%. On giving a negative forecast the tip declined very slightly to 18.18%. However, if a prediction of good weather was given the average tip increased markedly to 22.21%!

The effect here is that making a positive forecast puts the customer in a more positive mood, in which they are more likely to be generous. There is also an effect where, because you put them in this mood they feel obliged to thank you in some way.

The effect works also because we all like to have hope, particularly when things are looking dismal for us, and we will jump on any forecast that will give us that hope.

See also

Obligation principle, Need to Predict

 

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