How we change what others think, feel, believe and do
The Nature of Opposition
When considering stakeholders who are opposing the change, do a deep analysis of their personality to give you better ability to manage their opposition and convert them to the cause of the change.
This analysis should help you to decide whether and how you might convert the person to the change cause or, if they are implacable opponents, how you might control or contain their opposition.
Beliefs are basic drivers of thought and behavior. If you can understand their beliefs, you can begin to change them.
Values are guides and shapers of behavior that tell what is right and wrong, good and bad, important and unimportant. Understanding a person's values tells you what they will not do as much as what they will do.
Goals are the deliberate objectives that we set ourselves to satisfy values and needs. By identifying these and how they are affected by change, you can
The perceptions that people have of the change is based on their internal systems and the inferences they make. Perception is reality for the person, even it if is not really true. It therefore makes sense to understand how they perceive the change.
A critical question about opponents of change is what they can and are likely do to oppose the change.
And when you understand the power that a person who is opposing or may oppose the change, the final step is to understand their triggers, those events that would tip them into action.