Psychological principles

Disciplines > Workplace design > Psychological principles

Stimulation

When people are stimulated, they are more alert, more creative and more productive.
- The state of arousal is a state. It does not have to be caused by the work at hand.
People are stimulated by an environment which is interesting, varying, changing.
You can vary color, angles, shapes, direction, texture, etc.
Changes can be made by regular revision (such as changing pictures on the walls).
- Gradually revealing vistas as people move about.
- Curves and changing light.
Other people are stimulating in their conversation and actions.
Stimulation can be over-done, causing shock or confusion.
- Too sudden or changes with too much contrast.
- Too bright or too many colors.
- Too many angles or changes in direction.

We have a strong need for a sense of belonging.
- This is one reason many people become unhappy if they only work at home.
There are many ways of belonging.
- Sitting near them.
- Being able to look at one another.
- Receiving the same benefits and services.
The sound of other people talking reminds us that we are not alone.
Talking face-to-face with others is very powerful socialization.
- We will initiate conversation only if we feel sufficiently safe and uninhibited.
- The less formal and about defined work subjects our intended conversation, the more we will feel inhibited.

We have a need for a sense of identity, of who we are.
- This is why many people decorate their desks with pictures of their families, etc.
Our sense of identity is increased by belonging, esteem of others (recognition and praise), success.
We may also associate with our friends and work colleagues, as well as the company brand.
Reminders of the company brand help keep people loyal.
- This can be done with color, logos, slogans, messages, as well as services and other benefits.
- As with anything, it can be overdone.

We have a fundamental need for a sense of control.
Choice increases our sense of control.
- Too much choice, however, causes confusion and uncertainty, decreasing our sense of control.
Control is increased by certainty, completion, predictability.