> Psychological principles
Socialization | Identity |
Control | See also
When people are
stimulated, they are more
alert, more creative and more productive.
People are stimulated by an environment which
is interesting, varying, changing.
You can vary color, angles, shapes,
direction, texture, etc.
Changes can be made by regular revision (such
as changing pictures on the walls).
Other people are stimulating in their
conversation and actions.
Stimulation can be over-done, causing shock
Too sudden or changes with too much contrast.
Too bright or too many colors.
Too many angles or changes in direction.
We have a strong need for a sense of
There are many ways of belonging.
The sound of other people talking reminds us
that we are not alone.
Talking face-to-face with others is very
We will initiate conversation only if we feel
sufficiently safe and uninhibited.
The less formal and about defined work
subjects our intended conversation, the more we will feel inhibited.
We have a need for a
sense of identity, of
who we are.
Our sense of identity is increased by
belonging, esteem of others (recognition and praise), success.
We may also associate with our friends and
work colleagues, as well as the company brand.
Reminders of the company brand help keep
This can be done with color, logos, slogans,
messages, as well as services and other benefits.
As with anything, it can be overdone.
We have a fundamental need for a
sense of control.
Choice increases our sense of control.
Control is increased by certainty,