Changing
Minds
.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Guestbook

 

Links

 

 

Now, you can buy
the real book!

Add/share/save
this page:

Add to Google

 

 


Save the rain


 

 

 

Motivating gaps

 

Explanations > Motivation > Motivating gaps

Gaps: the basis of motivation | Disagreement gaps | So what?

 

Gaps: the basis of motivation

A simply way of understanding motivation is to consider the gaps that act to drive us.

A gap requires two things, between which that gap can exist. For motivation, this can include such as:

  • What is and what could be
  • What was and what is
  • What I want and what I do not want
  • What I have got and what I have not got

Leon Festinger described Cognitive Dissonance, where the gap between two conflicting thoughts lead us to seek ways of reducing this. When we simultaneously think about what we want and about what we actually have, we feel a similar discomfort, often as a physical tension.

Disagreement gaps

Gaps are also the driver for disagreement between people. Where our internal motivators are different from others, then we will disagree with them.

If we have a values gap with others, then we may consider them bad and immoral in some way, or perhaps that they are overly-concerned with something that we find relatively unimportant. And they might think the same as us.

If we have a beliefs gap, then we will disagree on what it true and false. One person may say that something happens like this, whilst the other says it happens like that. Or one says X exists whilst the other says X does not exist.

In a goals gap, I may be seeking to achieve something, but in working towards this, I am preventing you from reaching your goals.

So what?

To persuade people, there are two things you can do.

Decrease distracting gaps

First, recognize that they are already motivated into doing other things, which means they already have some gaps that are motivating them. So in order to get attention space, find ways of removing the gaps that already exist.

Solve their problems. Help remove their distractions. Help them reach their goals.

You should also reduce gaps around beliefs and values, such that you can find more agreement. Beliefs can thus be traded -- if I agree with one of your truths, will you accept one of mine?

Create and increase the right gaps

When you have their attention (and perhaps at the same time as decreasing the distractions), you can then start making new gaps. Point out things that had not noticed. Show how important things are. Show the implications of not doing what you want them to do. And so on.

See also

Cognitive Dissonance, Tension principle

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

  © Syque 2002-2009

TOP

Massive Content -- Maximum Speed