How we change what others think, feel, believe and do
The Need for Prosperity
We seek the comfort of having our main needs fulfilled.
A basic level of prosperity is to have needs met for food, safety and shelter. More commonly, prosperity is related to having comforts and luxuries beyond basic needs.
Security is a key part of the need for prosperity. Not only do we seek prosperity, but we also want to stay prosperous, whatever the future may bring.
A person works hard throughout their life in order to live comfortably. They could survive on less, but are driven to seeking ever higher prosperity and to guarantee sustaining of the standard of living they have.
An advertisement for washing powder shows a happy, prosperous family. This subtly implies that using the product will contribute to being prosperous.
The key driver of prosperity is the ability to acquire what we need. Most typically this requires money, though other forms of power such as charisma and formal authority may also be used.
There is no fixed line beyond which everyone feels prosperous as the sense of being well-off is significantly driven by social comparison .We tend to feel more prosperous when we have more than our peers. Prosperity is hence related to esteem and status. This can cause problems when there is always someone more prosperous, leading to a conflicted feeling of not being prosperous enough.
Much advertising plays on this need when happy families in nice houses with good friends are associated with use of the product.
Offer secure prosperity as a benefit or point out how prosperity will be threatened by not doing as you suggest.