Theories about resistance

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Here are academic theories about how we resist attempts at persuasion.

• Compensation: acting to disconfirm negative perception from others.
• Inoculation: a weak argument increases ability to resist it.
• Insufficient Punishment: we devalue a resisted desired object.

See also

Theories about being contrary, Objection-handling, Defensive body language, Fallacies, Coping Mechanisms, Resisting persuasion, Resistance to change