How we change what others think, feel, believe and do
Franklin's Thirteen Virtues
When Benjamin Franklin was 20, he wrote a 13-point plan for how he would live his life. It was so successful that he stuck to it for many years. He would focus on one point each week, such that he would cycle through the whole set once every 13 weeks and four times per year. He kept track of progress with a chart in which he would put a red dot for each fault against each virtue committed that day.
These are a set of values he defined in 1741, in his own words (plus his added commentary).
"It may be well my posterity should be informed that to this little artifice, with the blessing of God, their ancestor ow'd the constant felicity of his life, down to his 79th year, in which this is written. What reverses may attend the remainder is in the hand of Providence; but, if they arrive, the reflection on past happiness enjoy'd ought to help his bearing them with more resignation. To Temperance he ascribes his long-continued health, and what is still left to him of a good constitution; to Industry and Frugality, the early easiness of his circumstances and acquisition of his fortune, with all that knowledge that enabled him to be a useful citizen, and obtained for him some degree of reputation among the learned; to Sincerity and Justice, the confidence of his country, and the honorable employs it conferred upon him; and to the joint influence of the whole mass of the virtues, even in the imperfect state he was able to acquire them, all that evenness of temper, and that cheerfulness in conversation, which makes his company still sought for, and agreeable even to his younger acquaintance. I hope, therefore, that some of my descendants may follow the example and reap the benefit.
"In this piece it was my design to have endeavored to convince young persons that no qualities were so likely to make a poor man's fortune as those of probity and integrity.
"My list of virtues contain'd at first but twelve; but a Quaker friend having kindly informed me that I was generally thought proud; that my pride show'd itself frequently in conversation; that I was not content with being in the right when discussing any point, but was overbearing, and rather insolent, of which he convinc'd me by mentioning several instances; I determined endeavouring to cure myself, if I could, of this vice or folly among the rest, and I added Humility to my list.
"In reality, there is, perhaps, no one of our natural passions so hard to subdue as pride. Disguise it, struggle with it, beat it down, stifle it, mortify it as much as one pleases, it is still alive, and will every now and then peep out and show itself; you will see it, perhaps, often in this history; for, even if I could conceive that I had compleatly overcome it, I should probably be proud of my humility."
So if you live your life by these, you will probably be considered to be a good person by many others. You will probably also be a saint.
In persuasion, take note of them: if you shows these values, you are more likely to be trusted. You are also likely to trust others who demonstrate these values.
And the big