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Customer Emotional Needs
Explanations > Needs > Customer Emotional Needs
Magids, Zorfas and Leemon (2015), in an analysis of customer emotional drivers, identified ten key drivers that affect customers, in particular those who feel a connection with the product. Here are some thoughts about these and how they may be used by companies to increase customer satisfaction and loyalty.
So what?It is not necessary to use all of these. Indeed, a focus in a few or even one may give clarity and focus. The underlying principle, of addressing needs, is a deep method that can be applied with any other set of needs. See alsoMagids, S. Zorfas, A. and Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review, Nov 2015, 66-76
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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