How we change what others think, feel, believe and do
The Need for Growth
We have a need to improve and better ourselves, to learn, to explore and develop our abilities.
A person has a well-paid job that they give up in order to move to a new, more stimulating career.
A sales person pitches the car they are selling as an opportunity to learn to drive in a new, more interesting way.
While this may involve taking risks that could impact other needs, there is significant evolutionary benefit to be found here as we gain skill and knowledge that can help us survive now and thrive into the future, where changing challenges may well demand new abilities.
Taking risks can be dangerous, physically or socially, and can go against our need for a sense of control. Our brains counter this by making risk-taking arousing and exciting. We also gain a further thrill when our effort pays off, when we gain new understanding or otherwise learn and achieve.
Growth activity also helps the need for arousal, stimulation and creativity, as exploring possibilities leads to new knowledge. It also boosts our sense of identity and can help give us status and gain esteem from others.
Find your muse. Try different things until you find something where you can grow, develop and become yourself. Throw yourself into whatever you are doing. Learn to do new things. Read widely.
Use growth in persuasion, framing what you are suggesting as helping the person grow and become better.